Which of the following statements is most likely true about products and product knowledge?
A) Knowledge of a company's history is essential to selling that company's product.
B) Product knowledge is not as important as selling technique for a professional salesperson.
C) Knowledge of one's product or service is not important in all areas of professional selling.
D) The extensive variety of available products in the market complicates the buying process.
E) Salespeople who learn and impart too much product knowledge hinder the buying process.
D
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________ includes resistance to interference and a neurotic attitude toward money
A) Psychological resistance B) Logical resistance C) Price sensitivity D) Relationship inertia E) Reactance
A company's market share-based objectives primarily target increased profits
Indicate whether the statement is true or false