Explain customer acquisition as a customer-based basic strategy
What will be an ideal response?
Different types of companies adopt different types of customer acquisition strategies to adapt to the needs of their
particular market. Whether the company acquires new customers using market penetration methods (like capturing
competitors' customers) or market development methods (like selling existing services to a new group of
customers), companies must ensure that customers value their offering, or they will not be successful.
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A business management system is a graphic description of a process, showing the sequence of process tasks, which is developed for a specific purpose and from a selected viewpoint.
a. true b. false
__________ - refer to the amount of other messages competing for a potential consumer's attention
Fill in the blank(s) with the appropriate word(s).