According to Altman and Taylor's (1973) social penetration theory, reciprocity is most
important at the __________ of a relationship.
a. end
b. middle
c. beginning
d. apex
e. none of the above
c
Communication & Mass Media
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Someone who condemns a reporter for supporting a politician because she quotes that politician in a news story
A) has effectively demonstrated their media literacy. B) has subconsciously revealed that they support the politician. C) has fallen into the error of judgment addressed in the cliché about shooting the messenger. D) has not adequately considered the editor's role in telling the reporter what to report.
Communication & Mass Media
It is important in an introduction to build trust with the audience and to have believability. This is known as speaker
A) likability. B) popularity. C) credibility. D) trustworthiness.
Communication & Mass Media