In buzz marketing, the ideal situation occurs when a person truly likes a brand and tells others

If you must deliver bad news, determine ________ to help you choose the direct or indirect approach for delivering the message

A) how much you care about the audience B) how important the news is to the reader C) your writing style preferences D) how much time is available to develop a message E) if a strong buffer can be developed

Consider the TVM equation: A decrease in the time period will increase the future value, other things remaining equal

Indicate whether the statement is true or false.