How does the Internet help sellers discriminate between buyers and vice-versa?
What will be an ideal response?
The Internet helps buyers to:
• Get instant price comparisons from thousands of vendors
• Name their price and have it met
• Get products free
The Internet helps sellers to:
• Monitor customer behavior and tailor offers to individuals
• Give certain customer access to special prices
The Internet helps both buyers and sellers to negotiate prices in online auctions and exchanges or even in person.
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The authors suggest that the term "supply chain" may be too limited because it takes a "make-and-sell" view of the business. They believe the term ________ is more appropriate because it suggests a "sense-and-respond" view of
A) "upstream chain" B) "downstream chain" C) "market chain" D) "production chain" E) "demand chain"
Which of the following Ps in the marketing mix describes the goods-and-services combination the company offers to the target market?
A) price B) promotion C) product D) place E) package