Showrooming is associated with which of the following new consumer capabilities?
A) Consumers can tap into social media to share opinions and express loyalty.
B) Consumers can actively interact with companies.
C) Consumers can use the Internet as a powerful information and purchasing aid.
D) Consumers can reject marketing they find inappropriate.
E) Consumers can communicate on the move.
C
Business
You might also like to view...
A company made net sales revenue of $530,000, and cost of goods sold totaled $238,500. Calculate its gross profit percentage
A) 55% B) 45% C) 130% D) 300%
Business
Which individual formulates a plan as to where and when ads should run?
A) the creative B) the media planner C) the media buyer D) the client
Business