The ______ is the group of people you have in mind for an advertisement or an ad campaign.

A. actual audience
B. target audience
C. tone
D. objective

B. target audience

Communication & Mass Media

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A speech arguing that providing universal healthcare for every American is a speech to

A) actuate. B) convince. C) inform. D) inspire.

Communication & Mass Media

What is likely to happen if you try to project an exclusively positive image?

A) People will want to be your friend. B) You will seem self-absorbed. C) You will fail to recognize your flaws. D) You will highlight both positive and your negative aspects of yourself.

Communication & Mass Media