A large electronics manufacturer has focused on the computer and office machines markets
Recently, it introduced a video cassette recorder.
The manufacturer has frequently considered
entering the home entertainment markets, but recently proposed merging with a television and
stereo equipment manufacturer rather than entering the market itself. This merger could be
challenged on the basis of:
A) The market extension theory.
B) The improper line of business combination theory.
C) The fraud on the market theory.
D) The potential competition theory.
E) The forward vertical merger theory.
D
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What will be an ideal response?
A manager is faced with having to lay off some of his staff due to financial losses that the company has suffered. Which of the following channels of communication would be MOST appropriate for sharing this news, given the sensitive nature of the message?
a. A well-written, empathetic letter b. A face-to-face meeting with each employee c. A phone call d. An email message