Ads for Brita LED Lightings use comparative advertising to emphasize the benefits of using LEDs over CFLs. The ads emphasize that LEDs last longer, consume lesser energy, and need to be replaced fewer number of times than CFLs
In this case, what kind of appeal is used by these ads?
a. Admiration
b. Vanity and egotism
c. Health
d. Profit
ANSWER: d
The ads for Brita LED Lightings use a profit appeal. Ads that use a profit appeal focus on letting consumers know whether the product will save them money, make them money, or keep them from losing money.
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Fill in the blanks with correct word