Kellogg's purchases large quantities of whole grain in order to produce its cereal products. Consumers' desire for cereal affects the size and frequency of Kellogg's purchases, which is an example of what characteristic of organizational buying?

Why would market researchers use convenience samples?

What will be an ideal response?

The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line

Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited ________. A) purchase loyalty B) brand alliances C) brand stretching D) attitudinal loyalty E) benefits positioning