Once a(n) ________ is set, the next step in positioning is for marketers to finalize the marketing mix

A) segmentation variable
B) positioning strategy
C) demographic strategy
D) customer relationship management system
E) concentrated target

B

Business

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Which of the following is the best measure of how well the ad reached a target market and how often it was seen?

A) total revenue B) gross rating points C) total advertising cost D) cost advantage index E) brand advantage index

Business

Service quality affects customer retention and profit in the numerator and accounts receivable in the denominator of the return on assets equation

Indicate whether the statement is true or false

Business