A commercial comes on for an arthritis cream. Lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. Therefore, he is more likely to use the ________ route to persuasion
a. peripheral
b. heuristic
c. central
d. relevant
Answer: C
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Which of the following illustrates the use of a within-subjects design?
a. The artistic abilities of males are compared to the artistic abilities of females. b. Children at three different age levels are given a test of their motor coordination. c. Participants are given a spelling test, asked to meditate for ten minutes, and then given another spelling test. d. One group of participants is given a compliment before solving problems and a second group is criticized before solving problems.
Compared with adults making decisions, teenagers
A) more often carefully evaluate alternatives. B) less often fall back on intuitive judgments. C) are more effective under "cool," unemotional conditions. D) perform less well because they must inhibit emotion and impulses in favor of thinking rationally.