Which of the following reasons is LEAST likely to explain why direct-mail marketing drives more than a third of all U.S. direct marketing sales?
A) less expensive than TV and magazine ads
B) high target market selectivity
C) ability to be personalized
D) measurable results
E) flexibility
A) less expensive than TV and magazine ads
Business
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Which of the following is not a form of executive compensation?
a. Stock awards b. Stock performance c. Stock options d. Salaries
Business
It would be difficult for a company to maintain both a high profit margin and high turnover ratio without substantial:
a) leverage b) depreciable assets c) barriers to entry d) number of shares outstanding e) cash on the balance sheet
Business