Why should bad-news messages undergo extensive evaluations before being sent?
A) To allow for continued goodwill
B) To ensure all important details have been clearly identified
C) The message can have significant negative business results
D) The message may determine new corporate policy
E) The message may contain incorrect or inaccurate information
Answer: C
Explanation: C) All communication requires evaluation to ensure that the message is effective. For sensitive communication like bad-news messages, evaluation is particularly important because the message can have significant negative business results.
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