A company that focuses on building value-added relationships is most likely to place the highest value on which of the following?
A) cutting short-term costs
B) building long-term relationships
C) attracting one-time customers who are highly profitable
D) building short-term relationships
E) minimizing the need for communication between company and consumer
B
Business
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Targeting defines the position of a product or a company in the minds of customers
Indicate whether the statement is true or false
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A major retailer desires to use full-time specialized merchandisers. The most appropriate buying organization is a(n) _____ buying organization
a. formal b. informal c. decentralized d. inside
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