_________ is commonly used to gauge the effectiveness of a spot announcement and its ability to communicate a program's most attractive features

a. episode testing
b. concept testing
c. pilot testing
d. promotion testing
e. auditorium testing

d

Communication & Mass Media

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The Pentagon Papers showed:

a) that the press was accurate in its assessment of America’s involvement in Vietnam: b) that four administrations lied about U.S. activities in Southeast Asia; c) that Richard M. Nixon bombings of Laos and Cambodia were achieving their aims; d) Vietnam deliberately deceived American negotiators; e) all of the above

Communication & Mass Media

When using objects, it is acceptable to use an entire object, but a part of an object does no good as an audiovisual aid

Indicate whether the statement is true or false.

Communication & Mass Media