A question that measures degree or intensity is called a question

A) dichotomous
B) open-ended
C) close-ended
D) sampling
E) rating scale

Answer: E

Communication & Mass Media

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What percentage of trade books lose money?

A) 5 percent B) 30 percent C) 60 percent D) 75 percent

Communication & Mass Media

Manuscript speaking should be utilized during which of the following situations?

A) during times of crisis when you need to use precise language B) when you are asked to speak at the last minute C) when you want to maintain the maximum amount of eye contact with the audience D) when you want to sound confident and conversational

Communication & Mass Media