When assessing belief strength and belief evaluation using standardized scales, there has been a lot of debate over?
a. whether to use a 5 or 7-point scale
b. what anchor terms to use on the scales
c. which beliefs to measure
d. how to score the scales
d. how to score the scales
Communication & Mass Media
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Public relations advocacy includes all of the following EXCEPT
A) astroturfing. B) labeling. C) lobbying. D) political communication.
Communication & Mass Media
Critical listeners are generally less susceptible to manipulative persuasion
Indicate whether the statement is true or false
Communication & Mass Media