Outline three factors of thought leadership.

What will be an ideal response?

(1) Innovative ideas, (2) content creation, and (3) long-term strategic specialization.

Communication & Mass Media

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Messages that are exchanged between the organization and the environment are examples of external communication

Indicate whether the statement is true or false.

Communication & Mass Media

Evaluate the credibility and usefulness of different sources A scholarly article is distinct from other sources because they are __________.

A. only available from closed databases B. peer reviewed C. too complicated to use D. less credible E. all of these choices

Communication & Mass Media