Explain how the growth of digital technology has transformed the way in which companies conduct business today
What will be an ideal response?
At the most basic level, marketers set up company and brand Web sites that provide information and promote the company's products. Many of these sites also serve as online brand communities, where customers can congregate and exchange brand-related interests and information. Beyond brand Web sites, most companies are also integrating social and mobile media into their marketing mixes.
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Senior managers throughout an organization may be involved in
A. developing the strategic plan elements. B. personally formulating the plan. C. making decisions that shape strategies. D. contributing minimal elements. E. implementing the plan.
________ is a cost factor performance characteristic of Retail Storage at Consumer Pickup Sites that is higher than all other options
A) Transportation B) Inventory C) Information D) Facilities and Handling