When we change our existing ways of thinking, understanding, or behaving in response to encounters with new stimuli or events, ________ takes place

Perceptual constancy reflects the understanding of the perceiver that

a. objects remain the same despite changes in their appearance. b. most objects readily change their shape, but not color. c. our brain is readily fooled by sensory input. d. images can be interpreted in more than one way. e. perceived boundaries are not a function of the stimulus.

According to Tutaj and van Reijmersdal (2012), which is more effective in Internet advertising?

a. banner advertisements floating above the content b. advertisements embedded in the message c. advertisements on Facebook pages d. video advertisements which precede the message e. they are all equally effective