For success in team sports, communication is:

a. not necessary
b. useful
c. optional
d. essential (page 140 left)

d. essential (page 140 left)

Communication & Mass Media

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________ words have an extreme potential for trouble

A) Specific B) Concrete C) Loaded D) Simple

Communication & Mass Media

Packard's "compelling needs" approach to the needs premise is based on his observations on the rapidly evolving advertising industry of the motivation research era

Indicate whether the statement is true or false

Communication & Mass Media