Describe the process of identification and explain its importance in the rhetorical situation.

What will be an ideal response?

- Identification refers to the common ground speakers try to find between what they know about the audience and what they want to say in the speech.
- This common bond creates a link between the speaker and the audience.
- A speaker may avoid identification if they wish to antagonize the audience as they attempt to persuade them.
- Sometimes audience members incorporate what they speaker wants them to but at other times they may be skeptical of this common ground.

Communication & Mass Media

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Which of the following are defined by Maslow as human needs?

A. physiological, safety, acceptance, esteem, and self-actualization B. psychological, family, acceptance, esteem, and self-actualization C. self-actualization, acceptance, psychological, and importance D. pleasureseeking, security, and territoriality

Communication & Mass Media

A hair straightening treatment advertisement that appears next to a magazine article titled, "HOT: New smooth looks for summer hair!" is best described as:

A) complimentary copy. B) product placement. C) misandry. D) synergy advertising.

Communication & Mass Media