Paul Rand, who designed the IBM logo, believed that corporate logos should __________
A. spell out the whole name of the company
B. consist of simple, universal, and timeless shapes
C. include an image of the company president
D. stay fresh by using images that change with the public's taste
B
Art & Culture
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In his Novum Organum, Bacon objected to
a. the corruption of science by superstition and theology. b. an overreliance on inductive reasoning. c. the use of science to question Christian dogma. d. knowledge based on observation rather than on reason.
Art & Culture
The opening ceremonies for the Olympic games is an example of ____ — a public exhibition on
a grand scale. a. the gaze b. monumentality c. ritual d. spectacle
Art & Culture