The fifth media of communication innovation is the
a. spoken word
b. technical word.
c. interactive and digital word.
d. electronic word.
c
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A corporate CEO relates that when he fumbled his way through a speech and started to ramble, he noticed that he was losing listeners and then became even more unnerved. The CEO was reacting to
a. encoding. b. the channel. c. feedback. d. noise. e. the context.
On her way to public speaking class, Delaney decided to add one last visual aid to her speech. Was this a good idea, according to your book?
a. Yes; the more creative the visual aids, the better the speech will be. b. Yes; if Delaney were certain that the visual aid would make a difference. c. No; because Delaney didn't have a chance to rehearse with the new aid. d. No; because the extra visual aid would make Delaney's speech run over time.