How often should you do a marketing plan?
a. When you do a business plan
b. Whenever you add new products or services
c. When your competition significantly changes
d. All of the above, plus one a year
Answer: d. All of the above, plus one a year
Business
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During a purchase process, a junior or inexperienced salesperson is more likely to be focused on the:
A) purchaser. B) influencer. C) decider. D) initiator.
Business
A company with limited financial resources would be LEAST likely to use which of the following elements of the communications mix?
A) personal selling B) sales promotions C) local newspaper advertising D) national television advertising E) public relations
Business