Arthur lost his watch and needed to buy a new one. This time, he decided to purchase a Rolex instead of a Timex watch because he felt that Rolex signaled his status better and was a more prestigious watch. His purchase fulfilled which needs?

Buying goods or services instead of producing or providing them themselves.

What will be an ideal response?

Tropicana Essentials Healthy Heart targets consumers who like orange juice and who also want extra vitamins but no sodium. Explain how Tropicana uses behavioral segmentation in this example

What will be an ideal response?