The positive or negative value assigned to an unexpected behavior is called the __________
a. expectancy
b. nonverbal
c. ambiguity
d. valence
e. valance
d
Communication & Mass Media
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Katie wants to analyze her audience for an upcoming presentation to the local Sierra Club, so she plans to have members fill out an audience questionnaire. What is she doing to learn about her audience?
a. observing b. collecting data systematically c. interviewing audience members d. using inference and empathy
Communication & Mass Media
The social process by which people go from having the identities they are born with to being able to decide who they want to be is which of the following?
A. industrialization B. modernization C. urbanization D. standardization
Communication & Mass Media