A firm that serves small market segments that are not being served by bigger firms is known as a market ________

A revenue that differs between alternatives and makes a difference in decision-making is called a(n)

a. sales revenue. b. incremental revenue. c. unavoidable revenue. d. irrelevant revenue.

A conflict of interest would be present if:

A) the client company's leaders cannot decide which ad agency to select B) the ad agency already represents a similar product C) the client company employs several former members of the ad agency D) the ad agency employs several former members of the client company