Brand equity has four components—energized differentiation, relevance, esteem, and knowledge. How are these components combined to produce brand strength and brand stature?
What will be an ideal response?
Energized differentiation and relevance combine to produce brand strength. Esteem and knowledge together create brand stature.
Business
You might also like to view...
In a short essay, explain how language affects international business. Consider both communicating to the public and communicating to business associates in your answer
What will be an ideal response?
Business
What type of intelligent technique helped Procter & Gamble determine the most efficient methods for their trucks to deliver goods?
A) fuzzy logic B) intelligent agents C) genetic algorithms D) neural networks E) CBR
Business