Parens patriae suits are usually brought by a state attorney general on behalf of purchasers and taxpayers in a state
Indicate whether the statement is true or false
TRUE
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Which of the following is the definition of marketing?
a. The process of communicating through various print and online media in order to notify the public about a firm's goods and services. b. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. c. The practice of persuading or seeking to persuade a consumer or organization to purchase a product or service. d. The methods employed by a firm to demonstrate to consumers a product or service's value
Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ________ products
A) convenience B) unsought C) specialty D) shopping E) industrial