Which of the following is a market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy, extending predictions to other
customers with similar profiles?
A) search advertising
B) stickiness
C) collaborative filtering
D) viral marketing
C
Business
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The motivation-hygiene theory is concerned with ________
A) self-esteem needs B) job satisfaction C) positive reinforcement D) affiliation needs E) self-actualization
Business
In a company with a centralized structure, decision-making is in the hands of very few people
Indicate whether the statement is true or false
Business