An advertising copy should be relatively short and should avoid slang or idioms

In licensing, the licensor issues a license to a foreign company to use an item of value for a fee or royalty

Indicate whether the statement is true or false

When considering the marketing mix in international marketing, advocates of ________ would be most likely to focus on the similarities among cultures and argue that basic needs and wants are the same everywhere

A) nationalization B) standardization C) privatization D) jurisdiction E) extraterritoriality