The concept behind document formatting has its roots in which of the following?

An open-end mortgage allows the borrower:

a. to create interim liens b. to make intermittent payments c. to secure additional funds without rewriting the original loan d. to obtain an interest rate lower than the current market rate

Tums claims to have the most acid-reducing components of any antacid. In what way is the brand's category membership being conveyed?

A) comparing to exemplars B) relying on the product descriptor C) announcing category benefits D) focusing on reliability E) persuasion based on believability