In this stage of the buying process, needs are translated into specific product features and characteristics

Which of the following will help build your credibility with the audience?

A) Ask a question that will get the audience thinking B) Unite the audience around a common goal C) Share an intriguing or unexpected detail D) Tell them how they will benefit from listening to you E) Tell a compelling story

Although having something to eat or drink may be a want, the desire for a specific brand name is referred to as a need

Indicate whether the statement is true or false