Foreign sourcing, exporting, and foreign production comprise the three ways that firms engage in international business.

Billings Company has the following costs when producing 100,000 units:

Variable costs $600,000 Fixed costs 900,000 An outside supplier has offered to make the item at $4.50 a unit. If the decision is made to purchase the item outside, current production facilities could be leased to another company for $165,000. The net increase (decrease) in the net income of accepting the supplier's offer is a) $(15,000). b) $285,000. c) $315,000. d) $840,000.

Brand equity reflects the value ________ attach to the promise of the brand

A) competitors B) marketers C) consumers D) partners E) managers