Most frauds are discovered by accident

In trying to convince a prospect to switch vendors, the lower the switching costs, the more difficult it will be to convince them to switch to a new vendor

Indicate whether the statement is true or false

Which of the following is a positive factor when considering the development of a customer database?

A) The product is a once-in-a-lifetime purchase. B) There is no contact between the buyer and seller. C) There is a lot of customer churn. D) The unit sale is very small. E) Customer lifetime value is high.