________ is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

A) Differentiation
B) Mass marketing
C) Market targeting
D) Market segmentation
E) Positioning

Ans: D) Market segmentation

Business

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List the three premises on which Anderson's long tail theory is based, and summarize the research testing his idea

What will be an ideal response?

Business

Using a sexually explicit picture or screensaver to mock an employee constitutes ________

A) sex discrimination B) quid pro quo sex discrimination C) sexual harassment D) emotional abuse

Business