The notes to the financial statements should include information about acquired intangible assets, and aggregate amortization expense for how many succeeding years?

Which of the following message frequency strategies would be appropriate for seasonal products, political candidates, and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern

about message awareness decay after the messages stop? A) a concentrated frequency strategy B) a distributed frequency strategy C) a gross frequency strategy D) an umbrella strategy E) a constant frequency strategy

Three shopping locations devote 1,000, 3,000, and 5,000 square feet to luggage. A group of potential customers lives 5 minutes from the first location, 10 minutes from the second, and 20 minutes from the third

A luggage retailer estimates the effect of travel time to be 1 . The probability of consumers shopping at location 1 is 40 percent. Indicate whether the statement is true or false