Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?

For which of the following products would a continuous advertising schedule be most appropriate?

A) swimming pool chemicals B) snow goggles C) heaters D) mosquito repellent E) lightbulbs

In terms of fixed costs, variable cost/unit, and the selling price/unit, what is the break-even point?

What will be an ideal response?