How are the "Post-Millennials" likely to be different from previous generations?
A) They require products that are completely customized to the individual.
B) They require products that are completely generic and not at all customized to the individual.
C) They require products that are serious and meaningful rather than frivolous and fun.
D) They require products that are of much higher quality than those required by individuals in previous generations.
Answer: A
Explanation: The Post-Millennials have grown up with sophisticated technology. Rather than purchase music albums, for example, this cohort grew up with customizeable iPods and other devices that allowed them to individualize their experience. Similarly, this group tends to watch TV not in the living room when it is being broadcast, but as an individual event that they experience when they want to see it on their computers.
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_____, founded in the late 19th century, was one of the first university programs to offer management and business education.
A. Harvard Business School at Harvard University B. The Wharton School at the University of Pennsylvania C. Stanford Graduate School of Business at Stanford University D. MIT Sloan School of Management at the Massachusetts Institute of Technology E. Kellogg School of Management at Northwestern University
Which of the following best represents the options a company has when a product is declining?
A) license or harvest the product B) harvest or divest the product C) divest, harvest, or license the product D) license or pioneer the product E) pioneer, harvest, or divest the product