New terms are now being used to describe where marketing is done. Using the automobile market, describe automotive buying behavior for a: (1 ) marketplace, (2 ) marketspace, and (3 ) metamarket
What will be an ideal response?
Responses to this question should include a reference to the following: (1 ) marketplace—shopping for an automobile at a dealer, (2 ) marketspace—shopping for an automobile via the Internet, eBay, or even designing your own car via a manufacturer's Web site, and (3 ) metamarket—(a cluster of complementary products and services that are closely related in the customer's mind but are spread across a diverse set of industries) that might include insurance companies, the racing industry, the travel industry, the customization industry, etc.
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Indicate whether the statement is true or false
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Indicate whether the statement is true or false