After calculating the CLV of its customers, American Auto Supplies identified its most profitable customers and also found that a significant percentage of its customers are unprofitable
Which of the following actions would American Auto Supplies most likely take based on these findings?
A) fire its unprofitable customers
B) offer the highest level of customer service to its unprofitable customers
C) encourage unprofitable customers to become product champions
D) discontinue discounts for all but its most profitable customers
E) provide slightly lower levels of customer service to its most profitable customers
A
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To be successful in relationships with people in other countries, international business people must:
A. be students of culture. B. have factual knowledge. C. be sensitive to cultural differences. D. all of the above. E. A and C.
A list of the disadvantages of telephone interviewing would include which of the following?
A) Questioning is restricted to the spoken word. B) Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. C) Personal rapport and commitment are difficult to establish. D) Respondents are less tolerant of lengthy interviews. E) all of the above