Clenzo is a company that provides house cleaning services in major urban and suburban areas
Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.
A) direct-mail marketing
B) viral marketing
C) catalog marketing
D) contextual advertising
E) display advertising
B
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Which of the following is the FIRST step in an effective job search, according to former public relations executive Martin Arnold?
A) Find the name of the person to whom you should talk. B) Remember to take charge of the interview. C) Consider what interests you, and start early. D) Accept any public relations employment you can find.
Which of the following is NOT an advantage of level scheduling?
A) stable employment B) lower absenteeism C) matching production exactly with sales D) lower turnover E) more employee commitment