Three massive markets have developed since the end of the Cold War, some of which will require significant amounts of market research before entrance into that market can occur. The three markets are the Americas, Europe, and China

When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to follow a new marketing opportunity, they are forming a horizontal marketing system

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In manufacturing systems, one way to achieve continuous improvement can be to maintain low inventories, and periodically cut safety stocks almost to zero

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