Why is market analysis critical to successful pursuit of the differentiation strategy?
What will be an ideal response?
In practice, a differentiation strategy means that marketers understand how tosegment the market in which they
intend to compete?a process known as market segmentation. They must identify specific subgroups of buyers who
have distinguishable needs, select one or more of these unique buyer needs, and satisfy them in ways that
competitors don't or can't.
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Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them
A) fighter B) fortress C) transcultural D) sacralized
The four components of the ________ layer are:
1. the signaling methods used for conveying or representing data and translating between them, 2. the circuit configuration that carries the data, 3 . the transmission medium used, which is wired or wireless, upon which the circuits are based, and 4. the devices typically associated with this layer. A) physical B) session C) presentation D) accession