A major problem for measuring a audience viewing a channel on cable systems —especially in the smaller markets is
a. the same service will rarely be on the same channel number from system tosystem
b. HUT levels are lower for cable.
c. the cable companies won't share what their customers are watching.
d. it takes more than 5 minutes of viewing to register the viewer.
a
Communication & Mass Media
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The group-building and maintenance role for a compromiser is to mediate differences among group members
Indicate whether the statement is true or false.
Communication & Mass Media
In the realm of goals and research, which one of the following characterizes iterative planning?
a. Objectives are planned, goals are measurable. b. Goals are based on research, research in turn is based on objectives. c. Research is measurable, goals are actionable. d. Goals lead to research, research can lead to goal revision.
Communication & Mass Media