When the public relations professional practices strategic positioning, he/she attempts to

A) increase risk for a given public, if necessary.
B) position the organization favorably.
C) influence organizational behavior.
D) Both B and C.
E) avoid the impending conflict, regardless of the cost.

Answer: D

Communication & Mass Media

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Miriam is the only member of her small group with professional experience on their subject, so her group naturally looks to her to guide the project. What kind of leader is Miriam?

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