Contrast the research methods and findings of Alfred Kinsey with those of Masters and Johnson

What will be an ideal response?

Both studied sexuality, however Kinsey pioneered the usage of interviews in the 1940s and 1950s whereas Masters and Johnson (M&J) measured physiological response in their laboratories. Kinsey found that many behaviors considered rare or abnormal (such as oral sex) were actually reported to be quite widespread. M&J found that there were four phases (excitement, plateau, orgasm, and resolution) involved in the sexual response cycle. (Better students may describe what occurs in each phase.) They also found that women's and men's sexual response cycles were quite similar, regardless of the type of sexual behavior. They also found that women tend to respond more slowly, but they stay aroused longer. They also found that physical sex characteristics (such as penis, vulva, or breast size) was unrelated to sexual performance, and women are far more capable of multiple orgasms within a short period of time than are men.