Which of the following best describes the concept of "source credibility"?
A. Features of the speaker like attractiveness, intelligence, and energy
B. Audience perceptions of presenter effectiveness
C. The presenter's education and experience on the topic
D. The audience's ability to see, hear, and analyze the presentation
B. Audience perceptions of presenter effectiveness
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If you are soon graduating and seeking career employment in public relations, you should
A) consider government employment; it is a growing sector. B) not consider government employment; it is a shrinking sector. C) pursue a career in lobbying; it is the most rewarding. D) first spend three to five years as a journalist. E) start with agency work, then pursue government work.
What is the purpose of a conclusion, and what elements should a conclusion contain?
What will be an ideal response?